![]() When you use a CMS to resize an image, it is usually only changing the image size and not compressing the image, or your server is resizing it “on the fly.” Why can’t you rely on the CMS to resize/compress your images? ![]() This process results in overly large and heavy file weights for images, which slows down page speed - and, if extensively implemented across the site, it can result in lower site positioning. This means that, in most cases, the image optimization is happening after upload. Now, however, most are relying on the CMS (content management system) for image resizing and compression. Today, we not only have restrictive parameters like mobile, but also, your rankings in Google are affected by slow page load.īecause page load was so important in the early days of the internet, companies used to have graphics people dedicated to image optimization. The issue is, in some ways, these slow page loads matter even more now than they did back then. Now that we are in the era of fast connections, sites have become very lax in monitoring page weight, resulting in sites that can be as large as 25 MB per page (true story). A 1-MB-per-page site I knew of back then took over 15 minutes to load. Sites just could not load in properly at large weights. This had nothing to do with search engines. Pages were fully loaded in under 100–250 KB - html, images, scripting and all. When I started in web development almost 20 years ago, sites could not have a heavy load and still expect to garner any traffic. Simply knowing how to properly size/compress/save an image and implementing a process to make sure this happens can fix a large percentage of page weight issues. No web page should ever be that large - and when it is, there is almost always an image optimization issue. In fact, many sites even come in at more than 10 MB per page. A page should never be larger than 1 megabyte, let alone several megabytes, yet this is a frequent finding. Today, we often see pages with megabytes of images on the page. Those who create websites seem to have forgotten that we need to resize and compress images before uploading and not just leave it to the site CMS or server compression software. Whenever we audit sites for slow page load, images are almost always a significant part of the issue. Luckily, optimizing images is a really easy win. Images are often a major issue for sites with slow page load. In this case, the issue we are talking about is image weight. However, not all issues of page load are complicated or require much technical knowledge. Now, there are areas related to page speed where you need technical developers who can change how the stack loads and optimize your server performance. Sites that are fast do better than slow sites in Google’s search engine rankings, all else being equal. People want fast sites - and because users want fast sites, Google does, too. Over the past few years, page speed has become very important in terms of your site’s traffic and rankings.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |